More than one million retail companies in the USA alone, so it isn’t a surprise that retail packaging are more relevant than ever before. With many such retailers out there, how can you differentiate your product from the competitors?
The utter number of retail stores makes it easy to think that being prominent is no more complex than neurosurgery. However, more than 64% of buyers purchase something off the shelf without ever knowing the brand.
Therefore, custom retail packaging wholesale is the most influential deciding factor that steers their purchasing decision. To make a lasting impact on your buyers, you don’t have to be the top name in your industry. All you need is custom packaging that yells from the shelf.
You can let out that gasp you’ve been holding because TheProductBoxes have some good news. As it turns out, designing retail packaging isn’t as complicated as brain surgery.
Retail Packaging is all About Unboxing
There are over 1 million searches for unboxing videos each month. This way, we know that people fascinate the way companies provide an unboxing experience. Moreover, it’s no surprise that the unboxing experience is vital for both a retail brand and customers.
However, some of our readers might disagree and say that the unboxing experience only applies to online retailers; if you are one of those readers, you’re missing a significant opportunity. In a world where more than half of consumers are influenced by product packaging, it’s a chance for you to make your product famous.
Unboxing videos can help you create a community around your business. When people watch others falling in love with your product and its packaging, they want to feel the same way as well. So, use the hype of unboxing videos to make people fall in love with your product.
Think about what you can do to make the unboxing experience worth sharing. Your potential buyers expect a premium experience, and you must give it. Think of ways to exceed their expectations.
If you are selling your product in a store, make buyers interact and encounter your product packaging. Use your opportunity to encourage them and take your retail product off the shelf, buy it, and take it home with them. Think of a creative way to make them want to share their experiences.
E-Commerce Retail Packaging
The medium of your selling impacts the design of your product packaging a lot. If you are selling your product on an online or e-commerce store, you need to look for several other aspects as well.
E-commerce stores require a little more attention towards custom printed retail packaging because they don’t get to talk with their buyers or let them experience their brand in person. Due to this, there are fewer possibilities to embed your values and brand message. When you are running an online store, every opportunity counts.
Retail product packaging gives you the odds to finish your story and make a lasting impression on your buyers after purchasing from you. While designing a packaging for an e-commerce store, you need to keep the following things in mind:
- Protect your merchandise as they ship to your customer’s address
- Make your buyers feel something – make them emotionally stick with your product.
- Exhibit your attention to minor detail and show genuine care for the customer experience
- You can also use your brand values and communication to give buyers a reason to choose your brand over the others.
- Encourage consumers to keep on engaging with your brand.
- Be so flawless that customers can’t help but talk about your retail packaging.
Steps to Create Engaging Retail Packaging
Now that you know so much about retail packaging, except for packaging design. So, how can you design product packaging for your retail product?
Our team at TheProductBoxes has worked hard to make the process easy. The following steps will help walk you through everything you need to know about designing a product packaging.
Step1: Now the dimensions of your product. Take a measuring tape and precisely measure the size of your product. This will help your guess the size of your retail packaging.
Step2: After finalizing the dimension of your retail packaging, consider adding patterns and other designs. TheProductBoxes offers an ample amount of customization and personalization add-ons to make your retail packaging stand out.
Step3: You know what you want your retail box to look like. To get a more clear view of your design, bring it to life! With TheProductBoxes, you get the opportunity to get a 3-dimensional sampling of your designed product packaging.
Step4: Before you finish your order, check for spelling. It’s a wise idea to have a final look over your design to ensure everything is in order. Once you and everyone on your team are on the same page, send it over, and TheProductBoxes will bring your vision to life!
Why Choose TheProductBoxes
We at TheProductBoxes take pride in making custom packaging available to all businesses of all sizes. You can start with a minimum order and with affordable packaging solutions. You don’t need to spend tons of dollars buying retail boxes in bulk especially if you’re not planning to use them all.
However, if you are a large enterprise, bulk buying can benefit you financially.
No matter how big or small, we hope that this post will help you to create retail packaging that works as fine as you do